Rockford, Illinois

Exhibit, Graphic, Identity and Branding Design, Fabrication and Installation

The conversion from historic local nursery to arboretum and botanical garden is just one of the stories that the Klehm team wanted their visitors to discover as they walked the trails of this venerable landmark in Rockford, Illinois. We were hired to uncover and tell those stories to their unusually-passionate garden visitors and to provide wayfinding along the trails and an introductory and orientation experience in the main entry building as well.